I’ve had the good fortune to be a guest on Dave and Dharm Demystify twice. Both times, he asked versions of the same question: what does it feel like to build a bank from scratch? It always sparks the question — if you’re going to do it all from scratch, how do you avoid falling into the trap of building a copy of what already exists?
The truth is that when you have no legacy infrastructure to protect, no existing customer base to cannibalise, and no organisational immune system defending last decade’s business model, the way to do things better can be surprisingly clear. After all, you don’t need to predict the future. You just need to be honest about the present.
That’s what this book is.
Griffin is, by Dharmesh’s taxonomy, a pipe bank. Deliberately. We hold a full UK banking licence, we’ve built core infrastructure from the ground up, and we provide it to fintechs and platforms building modern, tech-led financial products.
Unlike most of the pipe banks Dharmesh looks at, though, our gross margins are around 90%. That’s not an accident — it’s what happens when you make an unambiguous strategic choice and build everything around it. We’ve never wanted to own the customer journey — and in giving that up, we’ve been ruthlessly efficient about building valuable infrastructure. We want to be the best possible foundation for the companies that build on top of us.
But! I’m not here to talk about us as a case study. It’s more to make the point… it’s okay to be a pipe bank or a platform bank. The danger lies in thinking you’re one when you’re really the other.
The banks that will stagnate over the next decade will be the ones that refuse to choose at all — those that try desperately to keep one foot in economics and the other in aspiration, and wound up with the structural economics of neither.
Banks, partly by design, and partly by accident, are not known to make decisive strategic decisions when confronted with an evolving technological and cultural landscape. The banker’s mentality is to avoid loss, not to embrace potential.
The question this book really asks isn’t so much about one technology or another as much as about the culture and strategy of banks. It’s whether the people running the financial institutions of today will be able to see clearly enough, and act decisively enough, given everything that’s institutionally arrayed against both.
Dharmesh ends with what he calls the Monday Morning Question: who, in your organisation, is accountable — by name, with a budget and a timeline — for building the Intelligent Ledger capability this book describes?
It’s the right question. And the fact that most readers will find it difficult to answer is precisely the point.